Multilingual sales enablement for background
Case studiesBajaj Finserv Limited

Multilingual sales enablement for rural consumer finance.

Bajaj Finserv is one of India’s leading diversified financial services companies, serving 100+ million customers through consumer and commercial loans, savings products, insurance, and other financial solutions.

Case Study Stats Background

Introduction

  • Bajaj Finserv Limited (BFL) is one of India’s leading promoters of financial services with a consolidated total income of Rs. 82,072 crore in FY23.
  • Bajaj Finserv serves over 100 million customers with its diversified portfolio that helps meet financial needs
  • Its suite of financial solutions includes savings products, consumer and commercial loan etc

Challenges

  • Difficulty in tracking rural team’s sales performance
  • Need for a sales enablement platform with multi-lingual support
  • Usage of sales technology in low-bandwidth rural areas
  • Stringent, internal documentation requirements for product certification

Approaching the solution

  • Tested product knowledge by conducting engaging quizzes and video-roleplay simulations and providing certifications to the team.
  • Ability to automate and standardize its entire product certification process.
  • Robust multi-lingual support for languages like Telugu, Tamil, Kannada, Gujarati, Marathi, etc. allowed management to conduct multi-lingual assessments for a diverse sales team
  • The platform’s AI-enabled skill and video assessments also came in handy for various hiring, and onboarding requirements, and training their hiring managers on creating highly engaged sales teams
  • Awarathon’s flexible customizations helped Bajaj Finance significantly reduce its ramp-up time and achieve its desired training outcomes

Difference made

  • Complete automation and standardization of the product certification process
  • Robust multi-lingual support improved the efficiency of the rural sales team
  • Ease of tracking sales performance of our rural team
  • Highly motivated and engaged sales team

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