Alkem Laboratories drives higher sales background
Case studiesAlkem Laboratories

Alkem Laboratories drives higher sales performance using Awarathon

Alkem Laboratories is an Indian pharmaceutical company specializing in generic and speciality medicines, with a strong presence in India and international markets.

Case Study Stats Background

Introduction

  • Alkem Laboratories Limited is one of the largest generic and speciality Indian
    pharmaceutical company
  • Consistently ranked amongst the top ten pharmaceutical companies in India
  • It has a business footprint in over 40 countries with more than 21000 employees
    around the world and includes over 800 brands..

Challenges

  • Issue of biased performance revaluation done by managers
  • Lack of standardised sales training platform
  • Lack of personalized training program that will make medical executives ready for a dynamic environment

Approaching the solution

  • Rolled out the Awarathon platform for one of the biggest divisions of Alkem
  • 5 unique clinical scenarios which were close to realistic situations were created for medical executives
  • This assessment helped in testing their knowledge about the industry and different brands that come under the company.
  • The Automated AI report generated by the platform allowed sales leads to get genuine performance analysis without any human biases
  • Dashboards with detailed analytics helped the management know exactly where the team lacked in the customer retention or new customer-building journey

Difference made

  • Awarathon’s user-friendly platform upgraded the individual learning experience of the sales team.
  • With the help of unbiased AI analysis, the competency gaps were identified which resulted in improving the performance of your sales team.
  •  Significant improvement in thorough knowledge of complex medical information
  • Improvement in confidence of medical executives while detailing

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