Enhancing Product Knowledge for Samsung's background

Enhancing Product Knowledge for Samsung's In-Store Demonstrators.

Samsung Electronics is a global technology company known for its innovative products across mobile devices, home appliances, televisions, and semiconductors.

85%

Accuracy in aligning participant content with intent mapping

88%

Similarity between manager-assigned scores and AI-generated scores

90%

Participants reporting positive feedback on platform ease of access and report readability

Table of content

Introduction Challenges Approaching the solution Difference made

Introduction

Samsung electronics is the 5th largest company globally with a brand value of $91.4 billion.
They have been leading the global TV market for 17 consecutive years.
Samsung Electronics has assembly plants and sales networks in 74 countries and employs more than 270,000 people with networks worldwide.
It’s known for innovative products across mobile devices, home appliances, and semiconductors.

Challenges

Need to improve the pitching and client-handling skills of in-store demonstrators.
The language barrier is an issue as most demonstrators use local languages to pitch their products, requiring a multilingual platform.
With an extensive product lineup, ranging from televisions to refrigerators, maintaining product knowledge is challenging for sales representatives.
Requirement for a continuous practice platform to ensure regular skill enhancement and confidence building.
Challenges in monitoring and assessing the performance of a large, diverse sales team spread across multiple regions.

We aimed to improve consistent product knowledge among in-store demonstrators. Realistic AI simulations helped them confidently handle queries and refine their pitching skills.

Prabhat Singh

Business Innovation Manager

Approaching the solution

Awarathon’s AI roleplay solutions allow continuous practice, helping promoters hone their skills.
Assessments were designed to improve product knowledge, with questions on product features, comparisons with competitors, and client objections.
The video roleplays were customized to reflect client interactions experienced by promoters or in-store demonstrators, boosting confidence and comfort with tricky situations.
Awarathon’s multilingual platform allowed for scalability, ensuring reps from different regions received high-quality training and were comfortable with it.
The platform provided detailed feedback, enabling promoters to identify areas for improvement and work on them effectively.
Real-time performance tracking and analytics tools allowed managers to monitor progress and provide targeted coaching.

Difference made

The platform achieved over 85% accuracy in aligning participant content with intent mapping done by the platform.
An impressive 88% similarity was observed between manager-assigned scores and AI-generated scores.
Over 90% of participants reported positive feedback on the platform’s ease of access and the readability of reports.
Approximately 85% of managers gave positive feedback on the platform’s ease of use and the high similarity between their and AI scores.
The platform maintained more than 80% accuracy in capturing regional languages spoken by participants.

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